I help B2B talent management organizations sound human in an AI-driven world.
As an experienced HR writer and content strategist with 15+ years in HR strategy and operations, I craft emotionally intelligent content that resonates with decision-makers and builds trust.
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Whether you're looking for a strategic B2B content writer with deep knowledge across the full spectrum of HR, a versatile copywriter, or a partner to elevate your employer brand voice, I can help.
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Let's Connect on LinkedIn!
Services
Blog Posts and Web Content
Compelling HR content builds trust, drives traffic, and strengthens your brand voice. I create SEO-optimized blog posts, pillar pages, infographics, and email campaigns that reflect your tone and resonate with your audience. Every piece is well-researched, strategically structured, and designed to support your talent management goals.
Whitepapers and Guides
I help B2B organizations craft high-impact whitepapers and guides that speak directly to C-suite decision-makers. Through in-depth research and client interviews, I connect industry insights to your products and services, delivering thought leadership content that builds credibility.
Content Strategy
A strong content strategy builds brand awareness, drives traffic, and deepens audience engagement. I help refine your messaging, build editorial calendars, and identify content themes where your brand needs more visibility. Every piece is designed to support your business goals and connect with decision-makers.
AI Content Collaboration
Creating content with AI can be efficient, but pieces often lack emotional resonance and brand cohesion. I help marketing and employer branding teams elevate existing content (written by AI or humans) through strategic editing, tone and voice refinement, and content audits.
Employer Branding Content
Technical Writing
Attracting and hiring great talent is a requirement for every business. I help advance your employer branding strategy with content for your careers site, job postings, and talent acquisition collateral.
At the foundation of every talent management policy, practice or procedure is written content that informs and educates. I help you craft client and employee-facing content that is inspiring and easy to understand. Examples include employment guides, open enrollment materials, and training content.
Featured Bylines
(B2B writing samples available upon request)
LinkedIn Testimonials & Recommendations
"Melanie has been an INVALUABLE member of our content team for almost 2 years. We can rely on her to produce a variety of HR-related content for our blog and other materials. She's easy to work with, meets deadlines, and the content is always excellent quality. We are so grateful to have her on our extended team!"
"Melanie is a really great writer - she writes with a voice that is so easy to follow which is important for our audience. I give her an outline that is bits and pieces of my brain and she manages to put together the final piece beautifully."
"Melanie is a fantastic writer and consummate professional. She approaches each project thoughtfully, with an open mind and impressive attention to detail. Working with her is also an absolute joy. I wouldn't hesitate to recommend her!"
“Recruiting During Tough Times” delivers actionable strategies for employers navigating talent acquisition during economic downturns or periods of uncertainty. This concise, high-impact guide is especially valuable for startups and fast-growing organizations aiming to attract top talent aligned with their culture, values, and long-term goals.
Let's Work Together!
Ready to take your content strategy to the next level? Let's work together!
Contact me on LinkedIn, or complete the form below and I'll get back to you within 24 hours.
