I write compelling HR content for B2B talent management organizations and agencies.
I write about all things workforce management - from recruitment and employee experience to total rewards and workforce development. With my 15+ years of experience developing and executing HR processes and programs, I'm able to provide your audience with valuable insights, practical strategies, and actionable advice.
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Blog Posts and Web Content
Eye-catching web content is an important part of telling your story and connecting with followers and clients. I write SEO-rich and well-researched digital content in your voice and tone, including blog posts, pillar pages, infographics, LinkedIn posts, and email newsletters.
Whitepapers and Guides
I help B2B organizations deliver unique messages to target C-suite audiences. Drawing on extensive research and interviews with your clients and subject-matter experts, I link relevant facts to your products and services to create outstanding whitepapers ang guides.
A strong content strategy is essential for building brand awareness, driving traffic, and engaging with your audience. I can help you develop and execute a content strategy that aligns with your business goals and resonates with your decision-maker audience.
Employer Branding Content
Attracting and hiring great talent is a requirement for every business. I help advance your employer branding strategy with content for your careers site, job postings, and talent acquisition collateral.
At the foundation of every talent management policy, practice or procedure is written content that informs and educates. I help you craft client and employee-facing content that is inspiring and easy to understand. Examples include employment guides, open enrollment materials, and training content.
(B2B writing samples available upon request)
"Melanie has been an INVALUABLE member of our content team for almost 2 years. We can rely on her to produce a variety of HR-related content for our blog and other materials. She's easy to work with, meets deadlines, and the content is always excellent quality. We are so grateful to have her on our extended team!"
"Melanie is a really great writer - she writes with a voice that is so easy to follow which is important for our audience. I give her an outline that is bits and pieces of my brain and she manages to put together the final piece beautifully."
"Melanie is a fantastic writer and consummate professional. She approaches each project thoughtfully, with an open mind and impressive attention to detail. Working with her is also an absolute joy. I wouldn't hesitate to recommend her!"
“Recruiting During Tough Times” offers practical tips to any employer looking to compete for talent amid an economic downturn or other crisis. A valuable and quick read for startups and high-growth organizations seeking to attract the best talent to support their culture, values, and goals.